There’s something interesting about appetite.
It doesn’t mean you’re hungry.
It just means you want more.
More comfort.
More convenience.
More taste.
More status.
More now.
Appetite is not bad.
It’s human.
But appetite is expensive.
Not just with food.
With money.
Most financial problems are not income problems.
They are appetite problems.
You upgrade because you can.
You subscribe because it’s small.
You increase your lifestyle because it feels deserved.
Appetite rarely announces itself as danger.
It usually sounds reasonable.
“I’ve worked hard.”
“It’s not that much.”
“I’ll make it back.”
And just like that, your future income is already spent.
Your salary can grow.
Your business can grow.
Your investments can grow.
But if your appetite grows faster than your income, you will always feel behind.
That’s why someone earning ₦200k can sleep better than someone earning ₦2m.
It’s not about how much comes in.
It’s about how much your appetite demands.
There are seasons where people intentionally reduce physical appetite.
Not because food is evil.
But because unchecked desire controls you.
Money works the same way.
When you never say no to yourself financially, you lose authority over your own life.
The person who cannot control small spending cannot build serious wealth. Because wealth requires delayed satisfaction at scale.
So maybe the real question right now is not:
“How much do I make?”
But:
“How expensive is my appetite?”
When you intentionally reduce appetite, you don’t become deprived.
You become clear.
Clear about what actually matters.
Clear about what actually brings peace.
Clear about how little you truly need to feel stable.
Wealth is not built by those who earn the most.
It is built by those who master their appetite.
Starvation is painful.
But so is an undisciplined appetite—it just hides better.